MGM Resorts appoints Daniel Yang as chief customer & innovation officer

MGM Resorts has created a new C-level role.
MGM Resorts has created a new C-level role.

Yang joins MGM resorts from Aristocrat Leisure.

US.- MGM Resorts International has announced the appointment of Daniel Yang as chief customer & innovation officer.

Yang joins MGM Resorts from Aristocrat Leisure where he served as the company’s chief strategy officer responsible for driving corporate strategy, long-range planning and corporate development. Prior to that, Yang held various strategy, general management and operating roles at Viacom (now Paramount). He was also CEO and co-founder of a mobile gaming startup and a strategy consultant for Booz Allen & Hamilton.

Bill Hornbuckle, CEO & President of MGM Resorts International, said: “Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way.

“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”

Yang said: “I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels.

The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”

See also: MGM Resorts and Marriott International sign long-term agreement

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MGM Resorts International