MGM Resorts and BetMGM commit $1m to responsible gaming initiatives
The plan includes responsible gaming research, public awareness, community partnerships and employee engagement.
US.- MGM Resorts International and BetMGM have announced a $1m expanded commitment to responsible gaming research, public awareness, community partnerships, and employee engagement. The firms have also joined the National Council on Problem Gambling (NCPG) in recognising March as Problem Gambling Awareness Month (PGAM).
The companies jointly committed $450,000 to the International Centre for Responsible Gaming (ICRG) to fund a research initiative on sports wagering and its impact on player behavior. Over three years, the research will examine factors that may influence sports betting behaviours and explore trends and prevention efforts designed to strengthen industry-wide responsible gaming strategies.
During this year, the companies will also contribute over $850,000 to state and national organisations focused on problem gambling prevention, treatment, and responsible gaming measures. MGM Resorts will continue its sponsorship of the annual Nevada Council on Problem Gambling Conference as a founding member.
Throughout March and beyond, the companies will increase responsible gaming messaging across casino floors, sportsbooks, and digital platforms through the GameSense programme, developed and licensed by the British Columbia Lottery Corporation (BCLC). This will include expanded nationwide GameSense Advisor training, responsible gaming visibility across gaming and non-gaming resort areas, and a Problem Gambling Awareness Month email campaign.
The programme will also include an MGM Rewards guest survey to measure awareness and perception of responsible gaming initiatives, participation in the Cambridge Health Alliance’s 13th annual Gambling Disorder Screening Day, and a new responsible gaming campaign. This spring, MGM Resorts will introduce a new campaign, ‘Earn More. Play Smart’, integrating its rewards programme with responsible play messaging.
Stephen Martino, senior vice president and chief compliance officer at MGM Resorts, said: “As sports betting continues to grow so must our understanding of its impact on our guests and customers. Investing in high quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities, and industry.”
Rhea Loney, chief compliance officer, BetMGM, added: “Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely.”
MGM Resorts International shares full-year 2025 financial report
MGM Resorts International recently released its financial results for the year 2025. The company reported consolidated net revenue of $17.5bn, up 2 per cent year-on-year. Net income stood at $206m, down from $747m in 2024. Consolidated adjusted EBITDA was $2.4bn, an increase of 1 per cent in year-on-year terms.
The Las Vegas Strip Resorts segment generated $8.4bn in revenue, down 4 per cent; and adjusted EBITDAR of $2.9bn, a decrease of 8 per cent. MGM China’s revenue increased 11 per cent to $4.5bn. Segment adjusted EBITDAR also increased by 11 per cent to $1.2bn.
