Real Time Gaming Asia

Macau bets on G2E Asia to rise

Macau’s dark days may be coming to an end after two years of decline.

The Chinese gambling hub, one of the biggest in the world, is the epicentre of the gaming industry this week.

Macau.- As the first day of the Global Gaming Expo 2016 Asia –G2E Asia– ended with great results, a positive atmosphere was spread to cheer up the following agenda for the last two days of the trade event. Macau is showcasing its best attractions to boost the slow gaming industry, which is one of the major power units for Chinese market.

G2E Asia focused on modern features to create the festive atmosphere. Visitors at the Venetial Macao hotel were assisted by robot croupiers and roulette dealers. Furthermore, the gambling hub redesigned its facilities with the latest technology, such as animated playing cards and gaming tables that shakes its own dice.

Over 200 exhibitors are enhancing Macau’s casinos sector, which is going through the 23rd consecutive month of revenue decline. Dragon decoration and most innovative solutions and products were the incentive to network and strengthen the presence of international operators, suppliers and casino equipment manufacturers.

Macau is betting on its latest attractions and relationships to raise the market to the top, once again. Experts suggest that by the end of the year, the city could become the most profitable gambling hub thanks to the new casinos and the effort of current operators. “The sentiments have become quite bullish of late. The market is showing signs of bottoming out. However, Macau currently still does not have the infrastructure to attract the family segment. We are talking about logistics, attractions, language and plain old service friendliness,” explained gaming analyst Ben Lee.