The latest casino to open in Las Vegas will boost its VIP gaming rooms.
US.- Lucky Dragon Hotel and Casino officials announced that the strong demand of VIP gaming rooms forced them to expand their VIP offer. The latest casino to open in Las Vegas targets the Asian market.
The casino announced the renovations last month, and revealed this week that the second floor will be converted to another Macau themed VIP lounge. Furthermore, Lucky Dragon now features a rolling chip VIP customer reward program that is popular in Macau. Las Vegas Sun reported that Jordan Seager, VP of marketing of Lucky Dragon, said that they have had a much stronger VIP segment than what they anticipated and that affects obviously their overall business.
“That’s why we have expanded the VIP segment (of the casino floor) specifically because our current VIP business has a need for the additional area. If we had anticipated that six months prior we might have changed that from the beginning but that’s not a bad thing to have happen,” he added.