Lithuania: online gambling brands finally curb ads

Operators have been slow to reduced online gambling ads while the country remains in lockdown due to Coronavirus.

Lithuania.- Online gambling operators in Lithuania have agreed to scale back advertising during the Coronavirus lockdown after ignoring earlier requests from the country’s gambling regulator.

The Gaming Control Authority (GCA) had asked its licensees to follow the guidance issued by multiple European regulatory bodies for responsible advertising during the crisis.

But according to CalvinAyre, the GCA claimed to have got no response from its licensees regarding its recommendations.

Now, the Lithuanian Gambling Business Association and the National Gambling and Gaming Business Association have promised to take action.

This means that online gambling marketing on television, online and other mass media channels will be reduced from April 15 through the end of the quarantine period.

Lithuania’s government put the country on lockdown in March until April 27 as part of efforts to stop the spread of Covid-19.