Ladbrokes and SIS join forces

SIS Infinite Games will expand its markets through the latest agreement with major gambling operator.

UK.- Ladbrokes, major sports betting operator and SIS, leading supplier to the betting and gaming industry, achieved a relevant agreement to provide SIS on-demand racing portfolio to Ladbrokes, a move which will significantly increase the reach of the innovative SIS Infinite Games product.

Affiliates to Ladbrokes websites will be able to access to six times more betting opportunities compared to traditional scheduled virtuals, thanks to the SIS Infinite Games on-demand capability. SIS will provide full second generation gaming services, including horse racing, greyhounds, cycling, motor racing and motorbikes.

The second generation of SIS Infinite Games, which launched in April, allows players to choose from three camera views, including a TV broadcast angle, an overhead drone view, and a ‘ride on’ view –a first for virtuals– which puts them right at the heart of the action with their chosen rider or driver in motorcycling and motor racing games.

Marc Thomas, head of product for SIS, commented on the deal: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook. We’re excited to be working closely with Ladbrokes, delivering to their customersanother reason to stay on their site throughout a busy summer of sport. The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”