Ladbrokes to escape a fine in the UK

Ladbrokes could’ve received a fine in the UK over a €1 million theft by a problem gambler but it seems it may avoid it after all.

UK.- After a customer with a gambling problem stole over €1 million, Ladbrokes was in trouble in the UK. The company said it would compensate the victims if they didn’t report the case, and faced a fine over it.

The UK Gambling Commission (UKGC) investigated Ladbrokes over forcing a problem gambler to sign a non-disclosure agreement (NDA). Despite the regulator had urged operators to avoid NDAs, it won’t fine the company for using one.

“In this particular instance, the operator reported the full details,” the Commission said. “We have since issued them with advice over their conduct regarding NDAs.

“We have also ensured that all future NDAs make clear that parties to the agreement can inform the relevant regulator.”

The commission is “still to conclude all matters relating to this individual and are unable to comment further at this stage,” the commission said.

Partnership

As part of an attempt to bring to life the creative ambition from Ladbrokes Coral, the company has appointed a new creative partner in the UK and Ireland. BBH London was selected by the GVC-owned business after a competitive pitch run by the Oystercatchers.

The creative partner will be in charge of developing a three-year creative framework and disruptive brand-led campaign to showcase the two brand positioning across Ladbrokes and Coral. The company said that BBH will work across brand and content marketing.

Last year, when GVC acquired Ladbrokes Coral Group, it became the largest high street bookmaker in the UK. The acquisition allowed the company to add retail and online sports betting and the Ladbrokes Coral brands to its portfolio.