Kristina Hambardzumyan: “SiGMA is one of the must-attend events for Betconstruct”
Kristina Hambardzumyan, Malta Regional Director at BetConstruct, spoke with Focus Gaming News about their return to SiGMA 2021.
Exclusive interview.- The upcoming SiGMA 2021 will bring together the top representatives of the gaming industry after a year and a half signed by the Covid-19 pandemic.
Kristina Hambardzumyan, Malta Regional Director at BetConstruct talked with Focus Gaming News about BetConstruct attendance at SiGMA 2021, the company’s performance through the last year and the new proposals they are preparing for the event.
What are your expectations for the next edition of SIGMA?
SIGMA is one of the must-attend events for Betconstruct, we have never missed an edition of it since the first year. It’s a great platform for us to meet our clients, suppliers and service providers, refresh our connections and network.
During SIGMA both business opportunities and fun are guaranteed. After a year of isolation worldwide this edition of SIGMA is much expected and exciting, to come together with our peers and meet in person, share our experiences and future plans.
What are the BetConstruct platform’s proposals that reported the highest growth in the last year (virtual sports, sports betting, online casino, etc)?
During the pandemic period online business took over and many pure land-based companies saw the need to have an online alternative of their business, where BetConstruct’s solutions come to help, with both Sportsbook and Casino/Live Casino products.
“Virtual sports together with eSports took a huge advantage during the lack of real sports events, which will still remain as an alternative in the betting space”.
Kristina Hambardzumyan, Malta Regional Director at BetConstruct.
BetConstruct offered its solution to land-based casinos to continue the business in the online space affordably without a hussle, as we offer a solution for casinos to have the brand online using our technologies and know-how of Live Casino products.
What are the new proposals that BetConstruct will introduce at SiGMA?
Along with our flagship products such as Sports Betting and Casino Suite, we will present new RNG based games developed in-house and new additions to the Live Casino product.
There are several games we’re going to present designed to attract customers with the fun they provide and instant outcomes. The visitors of our stand will meet our AI-powered personal assistant named Hoory and robot hand dealing card games, named Hands Do.
Betconstruct constantly works on solutions that stand out in the market and based on research are very popular among customers, games that are based on traditional games people used to play with friends for fun, the same they can do online inviting friends or joining bigger groups.
What trends do you identify in gambling and online games?
As online gaming is getting bigger with many operators and customers joining the online casinos and betting websites, the biggest trend is compliance and developing the tools allowing operators to provide a safe environment for customers.
Many countries launching their own regulations for the operators makes the task of compliance imperative to develop and implement automated processes for the operators to guarantee their own compliance and players’ safety.
Betconstruct considers such tools as a priority and constantly works to make sure that our products and solutions are updated according to all requirements.
