International firms increase operations in Sweden
The local regulator revealed that international operators claim 25 percent of gambling revenue.
Sweden.- Lotteriinspektionen, Sweden’s gambling regulator, has announced tat international operators now control one quarter of the country’s overall gambling market share. During the first three quarters of the year, overall gambling revenue totaled US$1.97 billion, a 3 percent up when compared to the same period last year.
National licensed operators claim US$1.4 billion of the total revenue, which represents a flat result on a year-on-year basis, whilst international operators increased their market share by 11 percent to just US$475 million. Total Swedish licensed online sales were over US$403 million, a 46 percent of the overall online market.
Svenska Spel’s year-to-date sales declined 1 percent to US$772 million, mainly because land-based operators fell 5 percent to US$582 million, and even if online operations increased 15 percent to US$190 million. The Swedish monopoly released this its latest novelty, a betting pool game named ‘Oddset Challenge’.
During the first half of the year, local operators managed to increase the market by 3 percent when compared to the same period in 2016. However, international operators surpassed those numbers by a milestone as revenue grew 17 percent during the six month period. Total revenue reached US$1.3 million, a 3 percent increase, whilst Swedish operators took a share of turnover at US$1 billion after net income, and foreign operators achieved the other US$339 million.
