Integration in 3 weeks: How SOFTSWISS Game Aggregator accelerates regulated launches
Gretta Kockonan, Head of Business Development and Partner Studios at SOFTSWISS Game Aggregator, shares how being ready for a new regulated market depends on preparation long in advance.
Press release.- When a new market becomes regulated, the clock starts immediately. Operators who go live early are often better positioned to capture initial demand, build player loyalty, and secure a competitive position that latecomers spend months trying to erode. In igaming, speed to market is a strategic advantage with a measurable financial impact.
Brazil is the clearest recent example. The launch of the regulated market in January 2025 turned Brazil into one of the world’s largest newly regulated igaming markets. Operators who launched in the first weeks captured players actively searching for licensed platforms. Those who took months to integrate faced an already-established competitive landscape.
A year of preparation was required for Brazil
Being ready for a new regulated market depends on meticulous preparation long in advance – not on speed at the moment of launch.
The SOFTSWISS Game Aggregator was ready for the regulated Brazilian market from day one. This was the result of over a year of work: tracking regulatory drafts, preparing documentation, and certifying each provider in the portfolio for the new rules.
Gretta Kockonan, head of business development and partner studios at SOFTSWISS Game Aggregator, says: “We started preparing for Brazil long before the regulation was finalised. We engaged with test labs and local consultants while the framework was still taking shape. By the time the market opened, our certifications were in place, and the provider portfolio was ready for commercial operations.”
The same approach has been applied across regulated markets in LatAm, Africa, and Europe.
Integration takes three weeks after certification
When an operator activates a new market through the SOFTSWISS Game Aggregator, they inherit an already-certified, operational infrastructure. What remains on the operator’s side is the technical integration and the initial setup – and that takes three weeks.
“The reaction is usually the same,” Kockonan says of operators hearing the timeline for the first time. “They assume there must be a catch. Our typical integration timeline is around three weeks: the technical integration and a base game package for operators signing with us for the first time. That is when they go live and start generating Gross Gaming Revenue (GGR). However, how quickly a regulator or test lab processes certification is outside anyone’s control.”
A good example is the Brazilian operator Lottu. With the SOFTSWISS Game Aggregator onboard, the brand started building its casino environment on 5 August and began adding games nine days later. The soft launch came by the end of the month, followed by the official launch in September.
Three-week timeline covers game content, not market entry
The SOFTSWISS Game Aggregator handles the game content and its compliance. It does not replace the rest of what an operator needs to launch in a new regulated market.
Depending on the jurisdiction, obtaining an operator licence can take from several months to over a year, and involves local registration, financial guarantees, and approvals under the responsible gambling framework. They also need to adapt their platform to jurisdiction-specific Know Your Customer (KYC) rules, player protection requirements, tax reporting, and local payment methods. And they localise the product for language and player habits.
“We do not remove that work from the operator,” says Kockonan. “It is real, and it takes time. What we do remove is the game content side of market entry – the provider agreements, game certifications, and compliance for each title. That is often one of the largest resource drains, and it is the part operators find hardest to scale. We can also help them connect with the right consultants and certification labs for the rest of the process, but the platform-side work stays with them.”
This refocuses operator effort: they accelerate game launch and redirect resources to operator licensing, localisation, and market strategy.
What the three weeks include in practice
Within its scope, the three-week timeline provides full coverage. A single API integration connects operators to 40,000+ games from 300+ certified studios.
Every provider in the portfolio has already been integrated, certified, and tested by SOFTSWISS. Operators do not negotiate with studios individually – they access the entire portfolio through a single commercial relationship and a single technical connection. The compliance layer for 25+ markets is pre-built – the game content requirements for each market are embedded into the platform.
The integration works with any existing platform. This is the point Kockonan raises most often in first conversations.
“There is a widespread misconception that the Game Aggregator requires the SOFTSWISS Casino Platform,” she explains. “It does not. It never has. It integrates with any stack. Operators keep the platform they have already invested in. They simply add the Game Aggregator on top of it.”
The process runs in parallel streams: two weeks of integration and configuration, with games connected and documentation processed at the same time, followed by one week of testing and go-live.
Time saved is reinvested in growth
The three-week deployment timeline has an obvious commercial implication. A few months a competitor spends on provider integrations, an operator with a ready game content partner spends on building their business.
“When an operator does not have to spend six months on provider integrations and game compliance, that is six months of commercial and product focus directed elsewhere,” says Kockonan. “Building their brand in the market. Optimising player acquisition. Running tournaments and jackpot campaigns. The operators who grow fastest in new markets are not just the first live – they are the ones who use the time saved to do more while competitors are still getting set up.”
Tournaments and jackpots are not something operators have to build separately, either. The SOFTSWISS Game Aggregator’s engagement tools are available from launch day. The Tournament Tool delivers an average 22 per cent lift in daily bets from existing players. Jackpot Campaigns drive an average 50 per cent player turnover uplift.
Three weeks is a proven track record
Hundreds of operators are live on the Game Aggregator today. In markets across LatAm, Africa, and the EU, they entered before competitors, activated engagement tools from launch day, and built player bases while others were still integrating.
The three-week timeline matters most in markets that are already regulated: operators expanding into a new jurisdiction, moving from grey to white, or replacing a slower integration path with one that keeps pace with commercial ambitions.
Where a market is regulating for the first time, everyone – SOFTSWISS included – needs one to two years of preparation. No integration speed changes that. But once the market opens, operators do not need to start from scratch. With the SOFTSWISS Game Aggregator, they can launch certified game content in weeks rather than months and focus their resources on growth instead of integrations.
