Digital Chain founder to depart

Iryna Kurochinka, founder and CEO of iGaming marketing agency, Digital Chain, will depart the company next month.

Cyprus.- Digital Chain founder and CEO, Iryna Kurochinka, will leave the iGaming marketing business on 1 July. The company announced she was leaving to work on other international projects. 

The agency’s board of shareholders will take charge of strategic and operational management until a new CEO is hired.

Under Kurochinka, Digital Chain won both marketing and gaming industry awards. It carried out a rebranding for Parimatch for whom it also developed employed commercials and brand ambassador deals using sporting celebrities like Conor McGregor and Mike Tyson.

It also ran campaigns for the Ukrainian and Kazakh markets for PokerMatch and Cascad.

In a statement on the agency’s LinkedIn, Kurochinka said: “I have put all of myself into this project and I am incredibly proud of the result that the team and I have achieved.

“Digital Chain today is a chain of knowledge, inspiration, and support, the most powerful comprehensive expertise, experience in both local and global markets.

“The agency has successfully overcome the turning point of all startups, the first three-year period, and is ready to confidently move on. Plans for the future are outlined, and a new leader’s fresh approach will help to find new and effective ways to achieve them.”