IBIA launches monitoring service in US and Canada
The International Betting Integrity Association has announced the launch of its integrity monitoring service in North America.
US.- The International Betting Integrity Association (IBIA) has launched its integrity monitoring services in the United States and Canada. The integrity body has already obtained licences in Arizona, Colorado, Indiana, Michigan, New Jersey, New York and Wyoming, and more are pending. The launch is supported by major operators FanDuel and DraftKings.
Currently IBIA’s integrity system monitors 60 per cent of the US online betting market. The system can detect and report suspicious betting transactions and behaviors through customer data analysis.
IBIA CEO Khalid Ali said: “IBIA is delighted to announce that we are touching down in the North American market.”
Ali added: “With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US and Canada.
“IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market. With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”
FanDuel Group director of risk and trading John Sheeran stated: “Flutter Entertainment have a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space.
“Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”
Roy Pollitt, DraftKings’ vice president and head of regulatory affairs, said: “Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do. We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”
IBIA report for 2021
Last month, the IBIA reported that the number of betting alerts it recorded in 2021 fell to 239, down 13 per cent from 270 in 2020.
Europe continues to represent the largest source for integrity alerts at 188, followed by Russia with 27. In the US, where legal sports betting has continued to roll out across the country, reports fell by three quarters from 17 in 2020 to just 4 in 2021. There were 17 alerts from South America, 11 of those from Brazil.
Football (80 alerts) and tennis (66) remain the two sports that generate the most betting alerts, but the number of alerts related to tennis fell by 18 per cent year-on-year from 98 in 2020.
