Hayk Tovmasyan, CreedRoomz: “The live casino vertical is evolving into a full-scale entertainment ecosystem”

The Head of Live Casino at CreedRoomz discusses the company’s ambitious 2026 roadmap, new game launches, strategic partnerships, and how customisable studios are reshaping live casino engagement across Latin America.

Exclusive interview.- As the live casino sector continues to evolve, suppliers are racing to deliver more immersive and branded experiences tailored to regional audiences. At SiGMA South America 2026, CreedRoomz is set to unveil a new wave of live gaming innovation, including six brand-new titles and enhanced virtual studio capabilities. In this exclusive interview with Focus Gaming News, Hayk Tovmasyan, head of live casino at CreedRoomz, shares insights into the company’s expansion strategy, partnerships with major operators, and what the future holds for live casino entertainment.

At SiGMA South America 2026, CreedRoomz will be showcasing its live casino solutions. What are your key objectives for connecting with regional operators and shaping the live gaming narrative?

Our key objective at SiGMA South America is to showcase the next phase of our growth through our ambitious 2026 roadmap. We are officially premiering a suite of 6 brand-new games designed to redefine live entertainment, including our flagship adventure game show, The Road to Eldorado, and showcasing regional operators how they can fully own the player experience through our dedicated and fully customisable studio solutions. 

What specific games and customisable studio technologies is CreedRoomz providing in 2026 to help partners differentiate their brand and capture player loyalty in high-growth regions like Latin America?

At the heart of our offering is our Chroma Key\Virtual Studio solution. This technology allows operators to move beyond static backgrounds and instead offer Virtual Tables with fully branded, high-definition digital environments. Whether it’s for core classics like Blackjack, Roulette, and Baccarat, or our upcoming show games, we can instantly skin a studio to reflect an operator’s specific brand colours, local landmarks, or seasonal promotions. This provides a “dedicated” feel without the physical footprint of a traditional studio.

A prime example of our customisable content is Kickoff Roulette. While it is currently a premium football-themed experience, perfectly aligned with the sports-centric culture of Brazil and the wider LatAm region, its true power lies in its flexibility. The entire environment is modular, meaning we can adapt the theme to any major sport (from basketball to cricket) or specific tournament to match an operator’s sports-betting focus and seasonal marketing needs.

By combining these innovative game formats with our ability to deliver fully branded, customised environments, we empower our partners to create a unique destination that resonates deeply with their specific player base.

“By combining innovative game formats with our ability to deliver fully branded, customised environments, we empower our partners to create a unique destination that resonates deeply with their specific player base.”

Hayk Tovmasyan, head of live casino at CreedRoomz.

CreedRoomz has built a strong live game portfolio. What new formats or technologies are you most excited about releasing in 2026 that enhance live engagement?

We are incredibly excited to debut our new game titles, which feature 6 brand-new game shows designed to captivate a broad spectrum of players.

The centrepiece is our flagship release, The Road to Eldorado. This isn’t just a game show, it’s an epic quest set in the Aztec empire that features four bonus rounds: Eldorado, Marble Race, Dice Fight, and Boom Blast, blending wheel mechanics with high-definition storytelling. Multipliers are the key action of this journey, transforming every spin into a high-stakes race where rewards can surge from a solid 6,250x in the physics-based Marble Race to a monumental 20,000x within the Eldorado bonus. 

Along with this, we are launching five other high-velocity titles:

• The Choice: A sleek game of intuition and destiny where players can make their choice. 
• Bac Dice: A unique fusion of Baccarat and dice with “Aurum” multipliers.
• Crypto Market: A real-time trading simulation for market-prediction gameplay.
• Avi Crash: The classic crash game with a live dealer twist 
• Lucky Colours: A fast-paced, vibrant game inspired by regional street culture.

CreedRoomz recently partnered with operators like Betano and Casumo. How do strategic alliances with major brands shape your distribution and future content roadmap?

Our partnerships with global leaders have significantly accelerated our footprint in regulated markets, such as Brazil. Working with Betano allows us to scale our reach through one of the industry’s fastest-growing operators, while our collaboration with Casumo highlights our expertise in bespoke studio construction. For Casumo, we developed a state-of-the-art dedicated environment for the exciting football-themed “Kickoff Roulette” game complete with branded and exclusive design and colours. This game show proves that our distribution strategy is as much about customised depth as it is about global breadth. 

In markets where several live casino suppliers compete, what core differentiators does CreedRoomz lean on to win operator mindshare and player loyalty?

CreedRoomz wins operator mindshare and player loyalty by focusing on long-term strategic partnerships rather than simple provider-client transactions, ensuring our goals are fully aligned with our partners’ growth. We differentiate our portfolio by offering a diverse spectrum of content that ranges from perfected classic table games to never-before-seen formats found in our 2026 roadmap, such as the cinematic quest The Road to Eldorado and the visually stunning innovative “The Choice”. This innovation is supported by our fully customisable dedicated studios, where operators can tailor every visual element to reflect their unique brand identity. Finally, we build deep player trust through our native speaking game presenters, providing a culturally resonant and localised experience that is essential for high-retention markets.

“We differentiate our portfolio by offering a diverse spectrum of content that ranges from perfected classic table games to never-before-seen formats found in our 2026 roadmap.”

Hayk Tovmasyan, head of live casino at CreedRoomz.

What developments in live casino technology and player expectations do you think will define the next phase of the vertical?

The live casino vertical is currently moving away from being just a “digital version of a table” and towards becoming a full-scale entertainment ecosystem.

We are committed to driving this transformation by providing our partners with the innovative games and bespoke features necessary to thrive in this new era. Our mission is to build a seamless, high-engagement environment that exceeds the shifting expectations of the modern player.