CreedRoomz disrupts the casino-to-sports cross-sell with Kickoff Roulette

The company has launched a customisable sports-show themed multiplier roulette.

Press release.- CreedRoomz has launched Kickoff Roulette, an innovative live game merging the thrill of a multiplier roulette with the electrifying world of sports betting.

The company said: “Kickoff Roulette redefines what the ultimate tool for player engagement and development is like. Highly recognisable sports-show themes and intuitive multiplier roulette mechanics make it the perfect game to introduce Sports Betting players into the world of Live Casino.”

CreedRoomz stated that the game is built using a cutting-edge Chroma Key studio, which means the whole studio is immediately customizable to operator’s brand, making it a player’s favourite from the day-1. As the sports preferences change market by market, so does the Kickoff Roulette – themes featuring football and cricket are already live, and more is underway.

The players are already speaking with action – in the first days after the release across 1,000+ Creedroomz’s partners the game is receiving unmatched interest from casino players and generates higher player engagement than classic multiplier roulettes. “Immersive sports-show ambience, bespoke and sophisticated branded studios, 700x multipliers together make a game no player can miss,” the company added.

Sargis Poghosyan, CPO of Creedroomz, said: “Kickoff Roulette is more than just a new game; it’s a strategic tool for operators, especially those running sports betting businesses. By combining the familiar and popular roulette with a dynamic sports theme, plus offering full customization, we are delivering a really unique live casino experience. This innovation gives our partners a real edge on today’s competitive market.”

Kickoff Roulette is available for immediate integration for all Creedroomz partners.