Hard Rock launches sportsbook in Iowa

Hard Rock’s sportsbook has gone live in Iowa through an online and mobile-friendly platform, in partnership with GiG.

US.- Gaming innovation Group (GiG) and Hard Rock International have launched a mobile friendly online sportsbook in Iowa. This online feature comes two months after the casino floor at the Hard Rock Hotel & Casino Sioux City launched an on-site sportsbook.

With this new launch, Hard Rock is now offering the same experience in Iowa as it has already delivered in New Jersey. It offers an omni-channel sportsbook solution based on GiG’s modern and flexible technology.

Following launch, Chris Armes, Chief Information Officer at GiG said: “The project went live smoothly after many weeks of hard work from both GiG and Hard Rock. We are pleased to entertain consumers with a safe and exciting first-class omnichannel sports betting experience.”

Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International said: “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”

Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City commented: “Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa.”

Sports betting revenue down in Iowa

The sports betting market posted a 36.4% month-on-month decline in Iowa in November. These results come despite an increase in sports betting handle.

People in the state spent US$59.3 million in sports betting, which represents a 27.6% rise from October. Last month also set a bigger difference between online and retail sports betting. Online sports betting registered US$33.7 million in sports bets, which is a 29.9% increase. However, retail posted a 24.8% decline to US$25.7 million.

Despite the handle results, the state posted a 36.4% decline due to a higher amount paid to customers. The total paid out was US$55.7 million, which translated into US#3.6 million in revenue. The retail vertical accounted for US$2.1 million, while online totalled US$1.5 million.

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