Hard Rock sponsors Chicago White Sox radio show
The deal will start in September and run through the 2023 Major League Baseball season.
US.- The Hard Rock Casino Northern Indiana has partnered with The Chicago White Sox and Good Karma Brands to become the naming rights sponsor for the team’s broadcast on ESPN 1000 radio.
The deal will start in September and run through the 2023 Major League Baseball season. Hard Rock Casino will be part of the White Sox broadcast from spring training to the postseason. It will also have a daily presence on other ESPN 1000 shows.
Mike Thomas, Market Manager of ESPN 1000, said: “Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago! Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable.
“I want to thank Matt Schuffert and Joe Branchik and the Hard Rock team! I can’t wait to hear Len Kasper say: ‘The ESPN 1000 Hard Rock Casino White Sox Network’ each game for years to come.”
The Hard Rock Casino Northern Indiana opened its doors in mid-May. Indiana gaming revenue in May jumped 24 per cent compared to May 2019, with Hard Rock raking $20.6m in its first two weeks of opening. The $300m casino is located along the busy Interstate 80/94 in Gary.
See also: Northwest Indiana casino revenue grows 23% in June
