Hard Rock International buys back IP rights

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Hard Rock International has repurchased the intellectual rights to its own name.

Hard Rock International Chairman Jim Allen said: “This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond.

US.- Hard Rock International has repurchased the intellectual property rights for its hotel and casino in Las Vegas.

Hard Rock has purchased the rights from Juniper Capital, who originally purchased the Hard Rock Hotel and Casino in 2018 from Brookfield Asset Management.

Hard Rock International Chairman Jim Allen said: “This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond.

“We look forward to the opportunity of enhancing our presence in Las Vegas, which will always be one of the most iconic entertainment markets in the world.”

Allen recently said that casino recovery from the Covid-19 pandemic could take ‘a year’.

Hard Rock International is buying the full rights to its memorabilia, signage and merchandise.

The deal also includes intellectual property rights for restaurants and entertainment.

In Clark County, Hard Rock International says it is now free to develop, own and operate a Hard Rock-branded casino or resort.

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