Hard Rock names Geno Iafrate as president of Rockford Casino in Illinois

The company has appointed Iafrate to lead its temporary casino in Rockford City.

US.- Hard Rock has named Geno Iafrate as president of Rockford Casino, its temporary casino in Rockford City, Illinois.

Iafrate began his career with Caesars Entertainment and ran some of their most iconic brands including Flamingo Las Vegas, Rio Las Vegas, and Horseshoe Bossier City. Then, he joined Pinnacle where he served as the Executive Vice President of Regional Operations overseeing Pinnacle’s five Southern properties.

Most recently, he served as the President of the Westgate Las Vegas and Senior Vice President of Operations for One Toronto Gaming in Canada.

Iafrate commented: “When I entered the casino industry two decades ago, Rockford was already well into its quest for a casino. The City’s passion, pursuit, and energy paid off, and I am excited to lead Hard Rock in being an active member of this community for years to come.”

The temporary casino hosts more than 600 slot machines, a sports bar, and a restaurant. It will be opened while construction on the permanent Hard Rock Casino is underway.

Located at Giovanni’s Restaurant and Convention Center, the temporary casino is expected to operate for two years in the city of Rockford, while the $310m permanent casino venue is being constructed.

See also: Hard Rock’s Rockford casino takes in $4.1m in first month