Hard Rock International has announced a multi-year deal with Oracle Red Bull Racing.
US.- Hard Rock International (HRI) has announced it has become Oracle Red Bull Racing’s official team and viewing partner ahead of the arrival of Formula One in Florida for the inaugural Miami Grand Prix. Through a multi-year agreement, HRI and Oracle Red Bull Racing will create “inspiring, immersive and exhilarating experiences for fans, focused on Grand Prix weekends across the 23-race calendar.”
Jim Allen, chairman of Hard Rock international, said: “Hard Rock is thrilled to partner with Oracle Red Bull Racing and their culture of winning both on and off the track to bring more dynamic entertainment experiences to our fans around the globe.
“This partnership represents our ongoing commitment to collaborations with the best in class in sports, music and entertainment, while connecting with the next generation of fans.”
As a part of the agreement, Hard Rock’s branding will be visible on the race suits of the Oracle Red Bull Racing drivers. The company’s logo will be featured on the team’s RB18 car as well.
The partnership includes collaboration between HRI and Oracle Red Bull Racing’s esports team. By joining forces with the esports counterpart of the leading racing team, HRI will offer virtual racing experiences delivered via sim racing rigs in multiple Hard Rock properties.
Christian Horner, Oracle Red Bull Racing Team principal and CEO, said: “F1’s popularity has grown exponentially in recent years, especially in the US.
“Oracle Red Bull Racing is at the forefront of that explosion in interest in America, and now with Hard Rock International on board we can look forward to giving those fans an even more intense, immersive and engaging F1 experience.”