The funds were raised as part of Pinktober.
US.- Hard Rock Hotel & Casino Atlantic City raised over $164,000 for the American Cancer Society in its annual Pinktober initiative. Part of the Hard Rock Heals Foundation, the charitable arm of Hard Rock International, the initiative supports breast cancer awareness and research.
Hard Rock International has raised more than $10m since the inception of Pinktober 23 years ago, including $1.2m in 2022. The funds raised will benefit the American Cancer Society locally.
Hard Rock Atlantic City was the presenting sponsor of the Making Strides Against Breast Cancer Walk in Ocean City. A portion proceeds from Foreigner’s sold-out shows at Hard Rock Live at Etess Arena benefited Pinktober efforts. Hard Rock Atlantic City and Atlantic Medical Imaging through the AMI Foundation hosted the Dr. Jan Austin Mobile Digital Mammography Van, offering team members the opportunity to obtain breast cancer screenings during their workday.
George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, said: “Hard Rock Atlantic City is honored to raise awareness and funds through our Pinktober initiative to support our community and the American Cancer Society. Breast cancer has impacted so many and the dedication of our team members, guests, and community to support one another is inspiring.”