Hard Rock Bet launches in New Jersey

The platform integrates online casino, sportsbook and rewards.

US.- Hard Rock Digital launched its Hard Rock Bet platform in New Jersey for online players in the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City. 

Marlon Goldstein, CEO of Hard Rock Digital, said: “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook. We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, said: “We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions. This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

The New Jersey launch marks the debut of Hard Rock Bet’s proprietary icasino. The platform will offer classic slot titles and new titles each month. Te Hard Rock Bet platform is available in Arizona, Indiana, Ohio, Tennessee, and Virginia.

See also: New Jersey gaming revenue up 6% year-on-year in July