GVC supports ads ban in the UK

The company said that it recognises the need for more regulations when it comes to ads in the UK.

UK.- GVC has revealed that it set out a series of corporate social responsibility (CSR) initiatives to minimise the potential harm caused by problem gambling, which includes the support to UK’s Labour’s proposal to ban gambling ads.

“Whilst the overwhelming majority of our customers enjoy gambling safely, GVC recognises that for a small minority, gambling can have a negative impact on their lives. In order to minimise the potential for harm, GVC is outlining a four-fold approach,” said the company.

The first point of GVC’s statement involves advertising, and the company said that three-quarters of the public believe that there are too many betting ads on TV in the UK. “GVC recognises these concerns and will support a move to ban gambling adverts around live football, before the 9 pm watershed.”

Kenny Alexander, GVC’s CEO, commented on the announcement: “As a leader in the industry, we fully recognise the need to ensure we do everything we can to ensure an enjoyable experience for our players that minimises the potential to cause harm. The measures we have set out today demonstrate our commitment to take tangible action to understand and reduce the impact of problem gambling.”