Grand Sierra Resort appoints Cheraz Ecker as general manager
Ecker brings more than two decades of experience leading luxury resort and casino operations.
US.- Grand Sierra Resort in Reno, Nevada, has named Cheraz Ecker as general manager. She most recently served as general manager of Atlantis Casino Resort & Spa in Reno. She also held leadership roles at Marina Bay Sands in Singapore and at The Venetian and The Palazzo in Las Vegas.
The appointment comes as the resort develops a new arena. The venue features a hotel and a casino with 1,400 slot machines, 45 table games, a poker room, and a high limit room. It also offers restaurants, entertainment, a spa and a pool.
Alex Meruelo, chairman and CEO of The Meruelo Group, which owns Grand Sierra Resort, said: “Cheraz brings a global perspective and a deep understanding of luxury hospitality operations. As we continue expanding Grand Sierra Resort and moving forward with the development of the new arena, her leadership will help position the property for long-term success.”
Ecker commented: “Grand Sierra Resort already has an incredible reputation as Reno’s premier destination resort. With the continued investment in entertainment and the development of the new arena, there is an opportunity to further elevate the guest experience and strengthen Reno’s position as a destination for visitors across the region.”
The Nevada Gaming Control Board (NGCB) reported that the state’s casinos generated $1.23bn in revenue in February. That’s an increase of 1.5 per cent year-over-year.
Clark County, which includes the Strip, downtown Las Vegas Strip, North Las Vegas, the Boulder Strip, and surrounding areas, generated $1.07bn in revenue, up 0.7 per cent compared to the same month in 2025. The Las Vegas Strip contributed $696.2m, up 0.86 per cent. Washoe County, which includes casinos in Reno, Sparks, and North Lake Tahoe, generated $84.2m, up 7.1 per cent year-over-year.
