Golden Palace uses Altenar to extend retail sports betting reach

Golden Palace will use Altenar's sportsbook software in over 200 terminals.
Golden Palace will use Altenar's sportsbook software in over 200 terminals.

Altenar’s COO Dinos Stranomitis talks about Golden Palace’s implementation of their sportsbook software.

Belgium.- After a couple of months of testing, Golden Palace is to use Altenar’s sportsbook software in over 200 terminals across Belgium.

According to Altenar’s COO Dinos Stranomitis, Golden Palace’s decision to further implement the sportsbook technology is proof that it has worked well across the original three locations in Saint-Ghislain, Aubenge and Oostende.

“Of course there have been many problems due to the pandemic as the venues have not always been open – and could not, therefore, generate massive volumes. But Golden Palace is very happy with how the terminals are functioning,” he said.

Ladbrokes has long dominated retail sports betting across Belgium. Another competitor includes Kindred Group.

“It’s good recognition for Altenar that Golden Palace, a land-based operator established as far back as 1960, believes that software from Altenar can help them compete in the retail sports betting market.

“We knew when we started working with Golden Palace on the online side five years ago that they had a strong land-based casino operation and some betting shops. It was always an opportunity that Altenar could provide the sportsbook to their terminals. The fact that Golden Palace chose Altenar for terminals is a sign that it works very well online.”

But Stranomitis worries that the implementation of further terminals might not be the best timing due to the pandemic.

 “The terminal business is huge, but of course the online and mobile side of things is growing faster. It might appear that the timing is not the best but there is huge potential.

We believe that lots of companies want to provide the same extensive sports betting offering across online and retail, which is where the Altenar software comes in – an omnichannel system where one communicates with the other.”

The omnichannel system could help Golden Palace obtain extra revenues from sports betting, although the timescale is not set in stone.

Stranomitis added: “This year we have to be modest about how much the terminals will produce. The point is to be ready when everything goes back to normal.

“It is a step forward in our partnership with Golden Palace. They are well placed in Belgium with Dutch betting regulation coming in this summer and other neighbouring countries they are interested in entering, so there is massive potential for the partnership.”

In other news, Global Gaming expanded beyond online casino for the first time with the launch of a sportsbook with Altenar.

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