Gila River Casino celebrates rebrand on January 21-22

Gila River Resorts & Casinos is presenting its $180m expansion project at the Wild Horse Pass, Arizona.

US.- After 27 years, the Gila River Hotel & Casinos has rebranded to Gila River Resorts & Casinos. To celebrate the rebranding, the company will unveil its new look and facilities on January 21 and 22 with the opening of its $180m expansion project at the Wild Horse Pass, Arizona.

Kenneth Manuel, CEO of Gila River Resorts & Casinos, said guests can expect an elevated experience with the new brand at all Gila River properties; Wild Horse Pass and Lone Butte in Chandler, Vee Quiva in the West Valley, and Santan Mountain, in the Southeast Valley, which is slated to open in 2023.

Manuel said in a statement: “We are truly excited to introduce ourselves as Gila River Resorts & Casinos. Throughout the past several years, we have been creating a destination packed with thrilling entertainment and new ways to play so that guests can come as they are and own their moment.

“From our new Las Vegas-style live table games, exciting nightlife, and the addition of our BetMGM Sportsbooks to new fine dining options, spacious rooms, and a variety of serene and secluded pools, Gila River Resorts & Casinos provides guests with a casino resort experience like no other.”

Gila River partnered with Sundt Construction, Inc., TynanGroup and Friedmutter Group for the renovation. It broke ground on the $180m resort property expansion in August 2020. It was the first expansion project since the property opened in 2009.

The new 11-story Sunrise tower, connected to the Sunset tower, rises 150 feet over the desert landscape. The Sunrise tower features 205 new guest rooms and suites for a total of 447 rooms at the resort.

There’s a newly renovated lobby entrance. The resort has also enhanced its pool experience with two new pools, 18,000 square feet of indoor meeting space and 7,000 square feet of outdoor meeting space.

Dining and nightlife were key considerations for the newly rebranded resort. A glass elevator takes guests to the rooftop and the new Prime Shula’s Steak House. After dinner, the venue transitions to 11ven at Prime, with cocktails and live DJs.

To celebrate the opening and rebranding, Gila River Resorts & Casinos – Wild Horse Pass will host multiple events on Friday and Saturday, January 21 – 22, including concerts, parties and promotions. 

See also: BetMGM and Gila River Casino open first sportsbook in Arizona