Fubo Gaming partners with Cleveland Cavaliers

The deal marks the betting subsidiary’s first agreement with an NBA team.

US.- Fubo Gaming, the betting subsidiary of the sports streaming service fuboTV has partnered with National Basketball Association (NBA) team the Cleveland Cavaliers. The agreement marks Fubo Gaming’s first agreement with an NBA team.

The deal allows Fubo to gain brand awareness in Ohio ahead of potential sports betting legalisation. Fubo Gaming expects to launch its Fubo Sportsbook in the fourth quarter subject to regulatory approvals.

The Fubo Gaming brand will be featured inside the team’s Rocket Mortgage FieldHouse home arena. The firm will be present on the Cavaliers’ TV and radio game programming, as well as on digital and social channels and other marketing assets.

It will also be the presenting partner of Cavs Pick ‘Em, a free-to-play live predictive gaming platform focused on the Cavaliers.

Shelly Cayette, Cleveland Cavaliers senior VP global partnerships, said: “We couldn’t be more excited to align our Cavaliers brand with Fubo Gaming, a company that shares a mutual passion for innovation and as we like to say, who are ‘obsessed with finding a better way’ in such a new and rapidly-evolving sports gaming category.

“We are proud to team up with Fubo Gaming and help bolster their brand presence across the greater Cleveland region, all over Ohio, and with our fanbase for many years to come.”

Fubo Gaming president Scott Butera added: “We’re thrilled to have our first NBA team partnership with the Cleveland Cavaliers, an innovative sports franchise known to have one of the most passionate fan bases in the league.

“This partnership is a natural extension of our overall goal to deliver sports fans dynamic and engaging experiences with the teams and sports they love.”

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