Kenyan FA signs deal with betting firm

The football federation from Kenya has signed a sponsorship deal with the betting firm Odibets

Kenya.- The Football Kenya Federation (FKF) has signed a lucrative sponsorship deal with the betting firm Odibets. The €1.1 million deal was signed last week and will last for three years.

According to Nairobi News, the deal will target football talent at the grassroots level across Kenya. It will allow young footballers in Kenya to showcase their talents at the top level, the news outlet revealed.

FKF President Nick Mwendwa said: “As a federation, we welcome this first of its kind partnership. We are happy to partner with Odibets to support grass root talent in the counties. Kenya has untapped potential and just as we have supported various leagues, we look forward to this opportunity and working closely with our partners to grow local teams.”

“We strongly believe that our partnership with FKF will further strengthen the grass root leagues and offer the thousands of Kenyan youth an opportunity to showcase their talent and create a career out of playing football,” said Odibets General Manager Dedan Mungai.

“Through this partnership and initiative, we hope to harness and foster the immense untapped potential that our grass-root county leagues have. As we start this journey, we take pride in youth development and believe that our brand resonates with the needs of the clubs at the grass-root level,” he added.

“OdiBets and FKF share a similar story and vision with our focus being nurturing raw football talent from the mtaa to national and international stardom. Odibets County leagues is poised to be a game-changer for our grassroots football going forward,” he explained.