Flutter commits £1.5m amid launch of new Centre of Excellence
The new centre is intended to serve as a hub for collaboration, research and innovation in responsible gambling and customer protection.
UK.- Flutter Entertainment has committed an additional £1.5m to initiatives around safer gambling, unveiling a new Centre of Excellence at its offices in Leeds, West Yorkshire. The centre is intended to serve as a hub for collaboration, research and innovation in responsible gambling and customer protection to support Flutter’s aim to expand player adoption of safer play tools from 60 to 75 per cent by 2030.
Around 450 members of Flutter’s customer safety team will be based at the new facility, where they will trial and refine new technologies to strengthen player protection. Flutter’s commitment to corporate social responsibility and safer gambling recently received recognition with the long-running Cash4Clubs programme winning the Best Grassroots Initiative prize at the 2026 Women’s Football Awards.
In 2018, the company launched its Alpha Hub, which works with startups on projects including responsible gaming technologies. More recently, Flutter partnered with EPIC Global Solutions to deliver gambling harm prevention education across the League of Ireland. The programme, funded by Flutter, will run for three years, delivering sessions to all 32 senior men’s and women’s teams, academy clubs, Women’s Development League teams and match officials.
League of Ireland Director Mark Scanlon praised the early results noting a jump in integrity awareness among women’s teams, from 53 to 94 per cent. Flutter continues to support innovation through initiatives like the Tech4Good Awards 2025. Meanwhile, the operator is reassessing its presence on the London Stock Exchange less than two years after it moved its primary listing to the New York Stock Exchange.
The Dublin-headquartered gambling group, whose brands include FanDuel, PokerStars, Paddy Power and Sky Bet, has been traded in London since Betfair’s £1.4bn flotation in 2010. In its Q1 2026 update, the company revealed that the company is reviewing the future of its LSE-listed shares as the US continues to account for an increasingly large portion of its business.
It said in a statement, “We are undertaking a review of our London Stock Exchange listed ordinary shares… The conclusion of this review may result in the delisting of Flutter’s ordinary shares from the LSE.”
