FIRST.bet wins Sports Betting Supplier at EGR B2B Awards

Recognition at the industry’s flagship B2B event marks another milestone in FIRST.bet’s rise as a Tier 1 sportsbook supplier, following six major industry awards since 2025.

Press release.- FIRST.bet has been named Sports Betting Supplier at the EGR B2B Awards, marking another major milestone in the company’s rapid rise as a Tier 1 sportsbook supplier.

The award recognises FIRST.bet’s continued growth, product performance and impact across some of the most competitive regulated betting markets globally, where operators are increasingly demanding speed, localisation, control and reliability from their sportsbook partners.

This latest recognition adds to a standout period for FIRST.bet, following five major industry awards in 2025: Sports Betting Supplier of the Year at the SBC Awards; Sportsbook Supplier of the Year at the EGR LatAm Awards; Sports Betting Supplier of the Year at the Starlet Awards; Client Satisfaction of the Year at the AffPapa LatAm Awards; and Sportsbook of the Year at CGS Recife.

In 2026, FIRST.bet has continued that momentum with further recognition across Europe and LatAm, including Tom Light, CEO of FIRST.bet, winning the Individual Achievement Award at the EGR Europe Awards, as well as FIRST.bet being named Best Sportsbook Provider at BiS SiGMA South America.

The EGR B2B Awards win underlines FIRST.bet’s position as one of the fastest-growing sportsbook suppliers in the industry. The company now powers 75+ operators worldwide, including 35+ in Brazil, with a product built to perform under sustained traffic, high-frequency live betting and complex market conditions.

FIRST.bet’s growth has been driven by a clear product philosophy: give operators the tools, visibility and control they need to compete at the highest level. Through SportOS, SnapBet and GMFY, the company delivers a connected sportsbook environment designed to support engagement, retention and scalable growth across regulated markets.

At a time when operators are looking for more than feature lists, FIRST.bet has focused on execution under real market pressure. From trading depth and operational visibility to localisation and product reliability, the company has built its sportsbook technology around the conditions operators face every day.

Tom Light, CEO, FIRST.bet, said: “Winning Sports Betting Supplier at the EGR B2B Awards is an important moment for FIRST.bet. It reflects the progress we’ve made as a business, the quality of the product we’ve built, and the standards the team holds itself to every day. Most importantly, it reflects the results our partners are seeing in the market. We’ve always believed that sportsbook technology has to prove itself in real conditions, and this recognition shows that approach is resonating across the industry.”

With continued momentum across Europe, LatAm and other key regulated markets, FIRST.bet remains focused on helping operators scale with confidence, adapt to local market demands and compete with the strongest sportsbook brands in the industry.