Fast Track Spark lands in São Paulo for advanced retention workshop
igaming CRM provider launches two-day certification programme for Brazil’s operator community.
Press release.- Fast Track will host Fast Track Spark: São Paulo 26, a two-day advanced retention training event, on March 18-19, 2026, at the Rosewood São Paulo. The event is the first in a new global series focused on practical CRM education for igaming operators.
The programme combines keynotes, live demonstrations, roundtables, and hands-on workshops, all delivered in Portuguese. Day one covers retention fundamentals, the player journey from registration to VIP, and bonus strategy. Day two focuses on data-driven decision making, World Cup campaign planning, gamification mechanics, and Fast Track AI. Attendees will receive official certification upon completion.
Muriel Le Senechal, regional commercial manager of LatAm at Fast Track, said: “Brazil is the world’s fastest-growing igaming market, and operators here need practical skills they can use immediately. Fast Track Spark delivers real workflows and playbooks, not theory.”
Guest speakers include Beatriz Melges, director Brazil at BetConstruct; Fernando Paz, CEO of Soho Sports; and Ricardo Bianco, CEO of BRMKT and Co-CEO of BandBet.
Day one runs 12:00 to 19:00, followed by networking cocktails. Day two runs 09:00 to 18:00
and concludes with a certification ceremony.
