Fantasy Sports, in Australian TV

CrownBet, Fox Sports and Seven could announce a major agreement to Australian players.

Australia.- National free-to-air TV supplier, Seven, could become the third partner in Draftstars, the fantasy betting joint venture operated by  CrownBet –major gaming company in Australia– and News Corp’s Fox Sports –international acclaimed TV company–.

Local media announced today that Kerry Stokes’ Seven West Media is in advanced discussions with the companies to close a deal before the Australian Football League –AFL– finals series. The agreement would work perfectly for the three leading companies.

As Fox Sports holds the subscription TV rights to the AFL and NRL and CrownBet dominates the betting industry in Australia, Draftstars is already a success. Players pay an entry fee before assembling a team of players for a given match or round to form their own fantasy team, with winners receiving a payout from the contest prize pool. The company retains a fee known as a “rake”.

The operations now may arrive to higher level of audience with the incorporation of Seven as the new partner. Seven currently holds the free-to-air AFL broadcast rights, giving Draftstars the chance of expanding the business.