The DFS and sports betting company FanDuel has signed a deal with fuboTV to bring its data to live streaming.
US.- As sports betting expands its reach in the US, companies that once were exclusively dedicated to the fantasy sports (DFS) industry are taking advantage of their knowledge in the sports field and investing in sports betting as well. That is why FanDuel has partnered with fuboTV to bring sports betting data to the live streaming service.
The first-of-its-kind partnership with daily fantasy sports provider FanDuel will see the company’s betting data integrated into fuboTV’s streaming platform. The deal also includes a media buy and a carriage agreement that brings FanDuel-owned horse-racing networks TVG and TVG2 to fuboTV, as well, Tech Crunch reported. While the deal is only live in New Jersey, fuboTV said it will eventually be able to integrate sports betting data on the platform in other states where betting is legal.
This partnership also sets FanDuel as the exclusive sportsbook, online casino, horse racing and DFS partners of fuboTV. Moreover, the company will be able to exclusively advertise across all those categories on fuboTV.
“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” said Adam Kaplan, FanDuel VP of Content Business & Operations, in a statement. “FuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports,” he said.
FanDuel expanded its partnership with Sportradar
Last month, FanDuel Group and Sportradar, the world’s leading global provider of sports data and content, officially announced an extension of their partnership to bring live streaming to FanDuel Sportsbook’s industry-leading sports betting app.
Following a successful trial of live streaming a major tennis tournament, FanDuel Group will roll out a portfolio of live sporting events including tennis from around the world and European soccer via Sportradar’s Live Channel Online. While live streaming is a well-established part of the betting experience around the world, this will be the first time US consumers will have the chance to watch live action from within their betting app.