FanDuel becomes Toronto Tempo’s igaming partner
The company will run fan initiatives.
Canada.- FanDuel has announced a deal with the Toronto Tempo to become the Canadian women’s basketball team’s Sportsbook and Casino partner. The company said the deal includes in-arena visibility and digital activations.
Tom Burdakin, vice president of marketing at FanDuel, said: “Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada.”
Lisa Ferkul, chief revenue officer of the Toronto Tempo, added: “One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organisation as we continue to build Canada’s first WNBA team and deepen fan engagement.”
