Fanatics to sponsor Make-A-Wish Foundation

Sports-related wishes in the US will be granted under the co-brand of Fanatics Make-A-Wish.

US.- Digital sports platform Fanatics has announced a deal to become “Official Sports Partner” of Make-A-Wish. Sports-related wishes in the US will be granted under the co-brand of Fanatics Make-A-Wish. Fanatics will make a $10m contribution and provide Make-A-Wish.

Fanatics and Make-A-Wish will host an event in New York City with Tom Brady, Aaron Judge, and Jayson Tatum.

Fanatics chief people officer, Orlando Ashford, said: “Fanatics has been championing Make-A-Wish and its incredible efforts for many years, and this partnership will be an ongoing testament to the power of sports and the possibilities for children to heal through connections to their favorite teams and sports heroes.

“Fanatics’ relationships and access to thousands of athletes across all sports, a wide-ranging roster of preeminent partners, and an expanding sports platform will all be leveraged to give these incredibly brave kids and their families the most memorable, once-in-a-lifetime experiences that we’re honored to deliver.”

Leslie Motter, president and CEO of Make-A-Wish America, added: “A critical illness upends childhood, bringing months, and sometimes years, of fear and traumatic stress into the lives of children and their families. Our partnership with Fanatics will help us create transformative experiences that will leave a lasting, positive impact long after the wish, often marking a turning point in a child’s treatment and recovery.”