Fanatics Sportsbook becomes New York Racing Team sponsor for Nascar events
The company has become the primary sponsor for Nashville and Phoenix races.
US.- Fanatics Sportsbook has become the primary sponsor of the New York Racing Team’s No. 44 Chevrolet, driven by driver J.J. Yeley for two Nascar Cup Series’ races, the Cracker Barrel 400 at Nashville Superspeedway and the Nascar Cup Series Championship Race at Phoenix Raceway.
The car will race in Nashville, Tennessee, on June 1 and in Phoenix, Arizona, on November 2.
Selena Kalvaria, CMO of Fanatics Betting and Gaming, said: “We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America.
“We are going to develop exclusive content for Nascar fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”
Last year, Fanatics Sportsbook reached a non-exclusive licensing agreement with the Major League Baseball (MLB) Players Association to become its first officially licensed sportsbook.
