The betting integrity body ESSA has announced that it will rebrand as the International Betting Integrity Association.
UK.- The sports betting integrity body ESSA has announced that it will rebrand as the International Betting Integrity Association with immediate effect. This is part of an attempt to better reflect the global debate around integrity issues, among other things.
When announcing the rebrand, the body focused on the global sports betting industry said that this initiative is part of a desire to better show the debate around betting and integrity issues around the world and how they have a leading role in that discussion.
The association will continue to represent the largest regulated sports betting operators in the world, with approximately 50 brands contributing to its monitoring and alert platform, the International Betting Integrity Association said.
Khalid Ali, Secretary General of the International Betting Integrity Association, said: “The new name communicates who we are, what we do and where we want to be. The association has been active across six continents in recent years, with almost half of our alerts coming from outside of Europe. This activity will only increase as gambling markets around the world continue to open up to regulation.” He added: “The debate is global and our strategic focus must evolve in line with that.”
Jon Russell, non-executive Chair of the association’s Board and Head of Global Trading at Betway, explained: “Our members represent a sizeable part of the worldwide regulated betting market and their business strategies reflect global ambitions. Integrity has become a key regulatory issue in that market debate, with membership of a monitoring body a licensing requirement in some cases.” Russell added: “Betting and integrity are now inseparable and I encourage all responsible operators to join us and take advantage of the multifaceted business benefits membership brings.”