Esports Entertainment launches betting platform in New Jersey

The company has launched VIE.gg after completing the initial “soft play” phase of New Jersey’s Division of Gaming Enforcement’s regulatory process.

US.- Esports Entertainment Group (EEG) has officially launched its betting platform, VIE.gg, in New Jersey after completing he initial five-day “soft play” phase of New Jersey’s Division of Gaming Enforcement’s regulatory process for betting in the state.

The full launch will allow bettors in the state to wager on authorised professional esports events. It will include games such as Call of Duty, Overwatch and Counter-Strike: Global Offensive.

Esports Entertainment Group CEO, Grant Johnson, said: “We are pleased with the completion of the soft play period, which is a testament to all the hard work by our team over the past year.

“As the first licensed esports-focused betting site in North America, we’re thrilled to fully launch the VIE.gg platform in New Jersey, one of the largest and most promising jurisdictions for sports wagering in the country.”

In January, Esports Entertainment was approved by the New Jersey’s Division of Gaming Enforcement to begin operations in the state. This decision made EEG the first esports operator to receive a transactional waiver in New Jersey.

Esports Entertainment names Damian Mathews as CFO

In March, Esports Entertainment Group (EEG) named Damian Mathews as chief financial officer (CFO) in what will be a “pivotal” year for the company. Matthews has replaced Dan Marks in the role.

A member of Esports Entertainment’s board of directors and chairman of its audit committee, Matthews joined EEG after a career in investment that saw him work as director of the consultancy NZ Pacific Investments from 2012 to 2014 and as CFO at the Qatar and Abu Dhabi Investment Company from 2014 to 2020.

See also: Esports Entertainment announces multi-year deal with Game Fund Partners