Sameer Deen has been appointed as chief strategy officer and president of new ventures in a series of additions at the gaming giant.
UK.- The British gaming giant Entain has made a series of new C-level additions to its structure as it aims to add media and tech knowledge.
Sameer Deen takes up the role of chief strategy officer and president of new ventures. He was most recently chief digital officer at Univision Communications, the US-based Hispanic media company. He previously spent six years as VP of digital at the company, and before that worked in media-facing roles at Scripp.
Entain has also brought on board Joe Simon as chief information officer and Kathleen Radford as director of innovation experience.
Simon has a background in senior positions in media, entertainment and technology, while Radford comes from a banking and ecommerce background.
Meanwhile, Entain has announced that its interim chief technology officer Patrick Di Loreto will remain with the company in a new permanent role as Group Chief Technology Officer.
The company said: “Patrick’s impact since his appointment in November 2020 has been astounding, managing our technology teams and optimising our platform to provide an excellent customer experience through some of our most popular events.”
It added: “Organisational talent has driven Entain to be a world leader in our industry and helps us deliver the most exciting and trusted entertainment for every customer.
“As we advance our operations at scale and deliver on our strategic pillars of sustainability and growth, welcoming more talent from around the world into the organisation will help fuel our next phase of growth.”
Earlier this year, Entain acquired the Swedish igaming company Enlabs. It has also expressed an interest in buying William Hill’s UK betting shops following the acquisition by Caesars.
In April, the sports betting and gaming group launched a group-wide employee share ownership scheme.