DraftKings launches Responsible Gaming Education Month campaign
As the NFL season kicks off, the company will recognize customers who use responsible gaming tools.
US.- DraftKings has announced the launch of a Responsible Gaming Education Month (RGEM) campaign to promote responsible play. As the NFL season kicks off, the company will launch sweepstakes, offering customers the chance to win NFL tickets, including a trip to Super Bowl LX, by engaging with responsible gaming tools like My Budget Builder and My Stat Sheet, setting reminder alerts or exploring Smart Betting Tips in the Responsible Gaming Center.
Lori Kalani, chief responsible gaming officer at DraftKings, said: “We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way. As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience.
“This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves.”
For the second quarter of 2025, DraftKings reported revenue of $1.5bn, up 37 per cent compared to $1.1bn in the same period in 2024. The growth was driven by new customers and favorable outcomes in operations.
The operator’s net income was $158m, up from $63.8m in Q2 2024. Adjusted EBITDA totalled $301m, up from $128m. Monthly unique payers (MUPs) increased to 3.3 million, a 6 per cent rise from Q2 2024. Average revenue per MUP (ARPMUP) increased to $151, up 29 per cent.
