DraftKings launches mobile sports betting in NJ
The company became the first to roll out mobile sports betting services in New Jersey on Wednesday.
US.- Under a licensing agreement with Resorts AC and a partnership with Kambi, DraftKings has become the first to launch mobile sports betting in New Jersey through its new app called DraftKings Sportsbook. The launch represents an important milestone for a state that has battled to be able to offer sports betting services.
The state Division of Gaming Enforcement gave approval to Resorts Casino Hotel and DraftKings to launch an invitation-only version of mobile sports betting which is set to go through a testing period before it becomes fully available to the public. People can request an invitation to participate at the DFS company’s website.
DraftKings Sportsbook product lead Dan Hannigan-Daley explained to Fortune that the team started working on the app almost a year ago, way before the US Supreme Court decided to lift the prohibition on sports betting.
Hannigan-Daley said that the company expects the majority of its users to download the sportsbook offering because “75 per cent are already betting on sports in some capacity, according to our research.” The company has been testing the app internally for a month.
Kristian Nylen, CEO at Kambi, said: “Yesterday marked the start of an exciting new chapter for Kambi, as we created history with our partner DraftKings by processing the first online wager outside of Nevada following the repeal of PASPA. To be the first, and so far and only, sports betting supplier to receive a Transactional Waiver to operate online in New Jersey strengthens our position as the secure and quality choice for operators seeking a sportsbook partner.”
