DraftKings becomes NHL official sports betting partner
The firm has announced a deal with theUS ice hockey league to become its sports betting, daily fantasy sports and igaming partner.
US.- DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy sports and igaming partner. The firm has also agreed with Turner Sports, including Bleacher Report, to be the exclusive sportsbook and daily fantasy sports provider for their coverage of the NHL.
During the regular season, NHL All-Star Weekend, the Stanley Cup Playoffs and Stanley Cup Final, DraftKings will have access to NHL assets including the use of official marks and logos, themed sweepstakes and enhanced promotional efforts.
Jason Robins, DraftKings CEO, chairman and co-founder, said: “The NHL has some of the most passionate fans in all of sport, and we are delighted to be working with the league once again while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner Sports.
“Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”
Keith Wachtel, NHL chief business officer and senior executive VP, added: “As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement.”
