DraftKings and FanDuel renew NBA partnerships
The multi-year deal makes both firms co-official sports betting partners of the league.
US.- DraftKings and FanDuel Group have agreed to multi-year expanded partnerships with the NBA, making both firms the co-official sports betting partners of the league. The companies will integrate NBA assets throughout their sports betting and daily fantasy sports platforms.
They will create and feature content, including game highlights across their content platforms and will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.
Scott Kaufman-Ross, senior vice president, head of gaming and new business ventures, NBA, said: “DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting.
“DraftKings and FanDuel sit at the center of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”
Ezra Kucharz, chief business officer at DraftKings, commented: “The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states.
Amy Howe, president and CEO of FanDuel Group, added: “For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator.
“Combining the star power of the NBA with our industry-leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”
See also: DraftKings becomes NHL official sports betting partner
