Digitain launches “We Know the Player” concept, putting player understanding at the heart of its brand

Digitain has introduced a new positioning concept built around more than two decades of player knowledge and experience, and reflects across its technology, product ecosystem and operator solutions.

Press release.- For more than two decades, Digitain has been developing technology for the igaming industry across different markets, products and player journeys. During that time, the company has built more than a broad technology portfolio. It has built knowledge.

Knowledge of how players make decisions, interact with products, respond to friction, seek greater control and personalisation, and what influences engagement and retention.

That understanding sits at the forefront of “We Know the Player”. The concept adds a deeper layer to Digitain’s existing “Built to Lead” brand statement.

“Built to Lead” expresses who Digitain is, its ambition and drive to lead. “We Know the Player” explains what that leadership is built on: experience, insight and understanding.

Ani Mkrtchyan, chief sales officer of Digitain, commented: “For more than two decades, every market, product and player journey has taught us something. ‘We Know the Player’ reflects that accumulated understanding. It is about knowing the person behind every interaction and using that knowledge to build better technology for our partners. That is what gives real meaning to ‘Built to Lead.’”

For Digitain, knowing the player means understanding risk, supporting responsible play and recognising when greater protection may be needed. “We Know the Player” reflects Digitain’s belief that better technology begins with better understanding.