Denmark’s online gaming market grows in 1Q19
According to the local regulator, Denmark’s online gaming market reported a 4.5% revenue increase during the first quarter of 2019.
Denmark.- The online gambling industry continues to evolve and grow worldwide. Denmark is the latest to benefit from it, as the local market grew during the first three months of 2019.
In the first quarter, Denmark’s online gaming posted revenue of €214 million, Danish regulator Spillemyndigheden reported. It is a 4.5% improvement from the same period in 2018.
Sports betting reached a 10.3% growth at €82.8 million. Mobile gaming accounted for 51.3% of that revenue, down marginally from Q4 2018.
During the first quarter, online casino revenue grew 6.5% to €54.4 million. It was 0.2% higher than the fourth quarter of 2018 and came through computers at 56.2%.
Gambling advertising in Denmark
Spillemyndigheden recently released a statement and issued a warning to operators. The watchdog discussed the use of terms such as “free” when marketing bonus offers.
The regulator assessed that the use of the word “free” when marketing a bonus offer is misleading if a wagering requirement is attached to the offer. This particular act doesn’t comply with the regulator’s Marketing Act.
In accordance with the Consumer Ombudsman, in 2016 a statement contemplated the use of the word “free” in bonus offers. “The Consumer Ombudsman found that the chance of winning a win was impaired because consumers could not raise their winnings if they stopped the game before the wagering requirement was met, and the total sum of consumer deposits and winnings was higher than the consumer’s initially deposited amount,” said the statement.
