Denmark to debut marketing regulations

The new marketing regulations in Denmark will come into effect next Wednesday, with new requirements for the gaming industry.

Denmark.- Starting next April 1, Denmark will debut new marketing regulations. The country will enforce its new rules, which have specific information requirements for the gaming segment.

Gambling marketing must now include new information and links. Specifically, they have to show the age limit for betting and information about the national self-exclusion register. Operators must also direct customers towards the responsible gambling guide by regulator Spillemyndigheden.

“These rules are expected to raise some questions from licence-holders and other stakeholders. Depending on the type of media, it may be difficult to comply with the requirements of the executive orders,” the regulator said. “Spillemyndigheden will soon be publishing a guide where examples of requirements for different media types will be reviewed.”

Danish market

Danish regulator Spillemyndigheden released the financial figures from the fourth quarter and full 2019. Last year, online casinos’ performance helped the overall industry in Denmark achieve good results.

Total revenue in Denmark totalled €879 million, representing a 1.8% increase from 2018. Sports betting accounted for €334 million or 38.1% of the total, but it represents a 1% setback from the previous year. In the fourth quarter, it registered a 6.5% decline, completing the last three quarters in revenue decreases.

Online casinos’ gross gaming revenue (GGR) rose 8.1% to €311.8 million and was the only vertical to register a year-on-year increase in 2019. Every quarter posted an increase, but the second quarter was the top performer with an 18% revenue rise.