Denmark among highest in Europe for igaming participation

It’s only one of three countries in which the majority of gross gaming revenue is generated online.

Denmark.- New figures from the national regulator Spillemyndigheden show that the country has the second-highest rate of online gaming participation in Europe. 

DKK5.2bn, 53.1 per cent of all gross gaming revenue, was generated online in 2019. Only Sweden has a higher percentage of online play (59 per cent)

The regulator compared figures from 18 countries – the original members of the European Union plus Iceland, Norway and Switzerland.

Norway, which came third, was the only other country to see more revenue generated online than through physical premises. Great Britain came fourth with 45 per cent of revenue generated online.

It also noted that 61 per cent of online revenue came from play on mobile devices rather than computers. Mobile play accounted for DKK3.17bn, or 32.3 per cent, of all gambling revenue in 2019.

The online market share has grown every year since 2012, and has seen the overall Danish gaming market grow by 25.6 per cent since 2012 to DKK9.8bn. 

Earlier this month, Spillemyndigheden named Anders Dorph as its new director.