DATA.BET powers SportsDey’s African sportsbook expansion

The deal gives SportsDey access to trading, risk management and customisable sportsbook technology without building its own infrastructure.

Key takeaways:

• SportsDey is live with DATA.BET’s full iFrame sportsbook solution.
• The service provides 24/7 Managed Trading Services and Risk Management.
• DATA.BET covers 100+ sports disciplines, 3,000+ betting markets and 100,000 monthly events.
• The sportsbook includes Bet Builder, live-data widgets, Bet Boost and Picture-in-Picture.
• DATA.BET said the partnership supports its strategy to expand its offering in the African market.

Press release.- DATA.BET has deployed its full iFrame sportsbook with SportsDey, giving the African-focused digital entertainment platform access to trading, risk management and a customisable user-facing sportsbook. The partnership lets SportsDey expand its sports betting offering without building its own trading and risk infrastructure.

SportsDey is already live with DATA.BET’s full sportsbook (iFrame). It covers Managed Trading Services (MTS) for 24/7 odds and Risk Management, while the Single Page Application offers high-level customisation capabilities, allowing the client to tailor visual elements to its brand identity requirements. The service includes both esports, classics, and virtual sports, with coverage across 100+ disciplines, 3,000+ betting markets, and 100,000 events per month, backed by 90 per cent+ market uptime.

The DATA.BET service also includes Bet Builder, which lets users combine multiple selections from a single match into a single bet, and a set of Widgets, including Pitch Tracker, Scoreboards, and Sports Widgets backed by Genius Sports, that bring live match data and visuals directly into the operator’s environment. Furthermore, SportsDey gains access to the company’s interactive engagement features, such as Hot Bundles that let players add pre-built combinations to their slip, Bet Boost, which highlights selected bets with higher odds, and Picture-in-Picture, which lets players follow several matches at once.

Otto Bonning, head of Sales at DATA.BET, said: “Working with SportsDey reflects our approach to expand our offering in the African market. We’re very excited about this opportunity, which includes our full solution from trading to the user-facing experience.”

Meanwhile, Ajimuda Timilehin, head of Marketing, SportsDey / Halla Gaming Ltd, commented: “We are excited to partner with DATA.BET and to explore the opportunities this collaboration creates for SportsDey and our growing community of sports fans. DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users. We look forward to building a strong and mutually beneficial partnership together.” 

Frequently asked questions (FAQs)

• What does DATA.BET provide to SportsDey? DATA.BET provides a full iFrame sportsbook covering Managed Trading Services, Risk Management and a customisable Single Page Application.
• How much sports betting coverage does DATA.BET offer? The solution covers more than 100 disciplines, 3,000 betting markets and 100,000 events per month, with market uptime above 90 per cent.
• What sportsbook features are included? SportsDey has access to Bet Builder, Pitch Tracker, Scoreboards, Sports Widgets, Hot Bundles, Bet Boost and Picture-in-Picture.
• Why is the DATA.BET partnership important for SportsDey? It enables SportsDey to expand its sportsbook offering without having to build its own trading and risk management infrastructure.