Camanbet switches from purely retail to omnichannel approach with an extended partnership with iGaming leader BtoBet.
Venezuela.- Leading iGaming platform provider BtoBet has intensified its partnership with Camanbet, with the Venezuela-based operator going live online by making use of the Neuron 3 platform.
Camanbet have been present on a national level for the past 14 years, primarily through its vast retail network. Nonetheless the operator had been for the past months exploring ways of diversifying its business strategy by also taking its operations online in order to target a new fold of player. Through its online and mobile version, players can now have access to a wider selection of verticals including live casino, slots, and virtual sports.
Camanbet’s Carlos Costa, stated that “with digital growth indicators constantly on the rise in the form of greater internet penetration and mobile connectivity, we had to reflect this shift in the very way we are available to our players. Furthermore the past months characterized by the novel coronavirus pandemic has shown a greater tendency of customers to opt for e-commerce based services. It was our duty to address our players’ requirements and provide a better UX across a wider channel diversity.”
BtoBet’s Chief Marketing Officer, Sabrina Soldà, expressed her pleasure with the wider agreement that has been formulated with Camanbet. “Camanbet have built a respectable reputation through their retail network, and it is with pleasure to note that they have opted for the Neuron 3 platform to diversify their strategy through online channels. I am positive that the success story achieved on the retail level will also be reflected on the other digital channels, with Camanbet now being able to provide other verticals to their players allowing for greater interaction and engagement.”