Caesars to partner with Arizona Diamondbacks on sportsbook
The Arizona Diamondbacks baseball team and Caesars Entertainment have signed a deal to build a sportsbook and sports bar venue in Phoenix.
US.- The Arizona Diamondbacks have announced a partnership with Caesars Entertainment to build a “state-of-the-art sportsbook, sports bar, and broadcast studio” in downtown Phoenix. The venue will replace Game 7 Grill, which permanently closed earlier this year.
The partnership grants Caesars Entertainment mobile sports betting market access and exclusive sponsorship in sports betting and daily fantasy sports for the D-backs.
Sports betting has recently been legalised in Arizona. It is still pending the approval of the federal government and the Bureau of Indian Affairs, but that is considered a formality. The bill could be signed in the next 90 days.
D-backs team president/CEO Derrick Hall said about the deal: “We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalised gaming.
“Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, customer treatment and best in class William Hill’s mobile sports book product. Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
Meanwhile, Caesars has also finalised a multi-year agreement with Major League Baseball (MLB) to become an Authorized Gaming Operator for the league.
Tom Reeg, CEO of Caesars Entertainment said: “We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks.
“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
It is unclear when construction would begin nor when the venue is expected to open. Fans will be able to download the sportsbook app to make a bet anywhere in the state.
