Caesars Sportsbook partners with New York Racing Association

Caesars has become an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.

US.- Caesars Sportsbook has announced a partnership with the New York Racing Association (NYRA). Through the deal, Caesars has become an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.

Caesars Sportsbook will partner with NYRA Bets to offer its customers sports betting promos and offers in the state. It will also make on-site offers at Belmont Park and Saratoga Race Course. Through its app’s integration with the loyalty programme, Caesars Rewards, it will also give access to VIP hospitality assets for Caesars Sportsbook bettors.

Caesars Digital co-president Eric Hession said: “This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport.

“We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing.”

NYRA chief revenue officer and president of NYRA Bets, Tony Allevato, added: “Caesars has been a household name in the gaming and entertainment industry for decades. NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future.”

The Turf Triple is a series of races launched in 2019 at Belmont Park and Saratoga Race Course, each with a purse of $1m. They were designed to showcase the best 3-year-old turf runners in the world.

See also: Caesars Sportsbook opens at Horseshoe Casino Baltimore